When The Capital Times was looking for help in redirecting its 95-year newspaper brand into a niche digital model, we could not have found a better match for our needs than Coats2Coats. Rusty brings an incredible cutting-edge background in digital media. He has a terrific understanding of what has been tried, where and how it worked. Janet is a perfect complement. She has a deep understanding of newsroom culture and quickly grasped the people challenges in our reinvention. They both possess wonderful interpersonal skills and communicate a sense of deep interest and shared ownership in our outcomes.