Social media yardsticks: Which tools measure up?

We get asked all the time about how to measure success in social media. Basic quantitative measures are obvious: likes, follows, retweets. But none of the hard numbers measures what you’re really after – being a social force. The distinction reminds me of my best friend’s mom. Specifically, her nugget of childhood wisdom: “It’s nice […]

Social media grows up in Boston

At the risk of plowing ground that will soon be tilled by innumerable Master’s theses, the Boston Marathon bombing feels like a watershed for social media. Integration of social content into “mainstream” news took a huge step forward. At the same time, the spotlight illuminated just how grown-up social channels have become. A common criticism […]

Are regional media looking like J.C. Penney?

J.C. Penney’s board has ousted CEO Ron Johnson. The move wasn’t a surprise: Dissatisfaction with Johnson and his attempts to reinvent the struggling retailer had been growing for months. What’s interesting are the similarities between Penney’s path and the trajectory of many regional media. Johnson arrived at Penney’s with the purest intentions, trailing the scent […]

Witnessing 9/11 through a mobile & social lens – in 2001

On the morning September 11, 2001, I was boarding a plane in Minneapolis, headed for Dallas to share online research at a Freedom Communications conference. I made it as far as the jetway when the gate agent halted boarding. For a few moments, we all stood in that soulless tunnel, figuring the delay was any […]

One year after leaving corporate media: Focusing on fundamentals

Today marks one year since I left the E.W. Scripps company, resigning my post as Vice President of Content and Marketing. In my announcement – leaked in several places but most reliably here – I said my reasons for leaving were professional and personal: On the professional side, after more than 20 years with newspapers […]