Eleanor Cippel Joins Coats2Coats

Janet and I are very excited to announce Eleanor Cippel is joining the Coats2Coats team as Chief Marketing Officer. Her years of experience in leadership and innovative sales and marketing make her a great addition to Coats2Coats. Eleanor Cippel.Eleanor most recently served as Senior Vice President of Advertising and Marketing and Regional Vice President of […]

As traditional media revenues decline, digital dollars grow

The first quarter reports are slogging in, and for media companies, the numbers continue to paint a picture of ongoing decline. Today, McClatchy Co. posted that first-quarter revenue fell 10 percent, which included an 11 percent decline in newspaper advertising revenue and a 5 percent decline in circulation revenue. But digital-only revenue – not tied […]

Touting audience or revenue

Comes now the latest report from the Newspaper Association of America, touting the supremacy of online newspapers in reaching the biggest and most affluent online audience. This is great news but, data-wise, a bit of Groundhog Day. The NAA has been saying this since 2002, when I did the Power Users study for them. I […]