Coats2Coats combines strategy and analysis with detailed action plans across a wide array of media incumbents, disruptors and innovators. Our approach is collaborative, interactive and transparent. We work closely with key stakeholders, dive deep into the data, work openly as we develop recommendations and provide concise, actionable recommendations.

Our clients know that each project is customized to their needs, whether it’s a short-term sprint or a multi-year engagement. Better yet, hear it in their words.

Bruce Theriault

CPB hired C2C to conduct an assessment of a major public radio-television journalism initiative comprised of seven different multi-station collaborations totaling over forty stations. C2C worked with each group individually to evaluate strengths and weaknesses, editorial focus and quality of broadcast and online content, social media strategy and execution, best governance practices, and the sustainability of business plans.   C2C presented the overall findings and recommendations to each group separately and then made a big picture presentation to all the groups at the collaboration summit. The assessments and recommendations were critical for each group’s development and to CPB in determining if an additional round of funding was merited. Rusty and Janet did a superb and highly professional job analyzing data and issues, working with a wide range of stations and people, and making clear and useful recommendations for improvements to each project and to CPB. Rusty and Janet were easy and flexible to work with and understood our goals and needs for this assessment. Since this project we have recommended C2C to other organizations and look forward to working with them again in the future.

Bruce TheriaultSVP, RadioCorporation for Public Broadcasting
Kevin Davis

The Investigative News Network turned to Coats2Coats for assistance with our first training conference, entitled the Community Journalism Executive Training program based upon their work with the Super Camp program through the Knight Digital Media Center at USC/Annenberg.  The purpose of the program was to help independent publishers – both nonprofit and for-profit – with tools and hands-on training to help them better meet the needs of their own local markets.  The results from the program – which Rusty Coats not only helped formulate, but also staffed and led – were significant.  The overwhelming majority of participants stated in follow-up surveys that the program significantly impacted their operation and made their jobs as news executives more effective.  We could not have achieved such positive results without the knowledge, experience and know-how of Coats2Coats.

Chris Hendricks

As Executive Director of the Newspaper Consortium, Rusty is a strategic leader who helps the 700+ newspaper organization maximize and grow its partnership with Yahoo! across revenue and content channels and technology platforms. His insight, intelligence and organization keep the Consortium focused on the bigger picture. In a partnership that generates tens of millions of dollars annually, Rusty is cool-headed executive and stays focused amid multiple layers of change. He also runs a tight ship on expenses. As the industry – and this partnership – continue to evolve, I’m confident Rusty’s leadership will be an ace in the hole for us.

Chris HendricksVice President, Interactive MediaThe McClatchy Company
Margaret Wolf Freivogel

For better or worse, I’m generally allergic to consultants. But our work with Rusty and Janet has been a terrific experience. They know what’s going on nationally. More important, they are enabling us to figure out what we want to do locally. I trust them, and their guidance has been absolutely essential to the exciting work the Beacon and St. Louis Public Radio are exploring together.

Margaret Wolf FreivogelEditorSt. Louis Beacon
Paul Fanlund

When The Capital Times was looking for help in redirecting its 95-year newspaper brand into a niche digital model, we could not have found a better match for our needs than Coats2Coats. Rusty brings an incredible cutting-edge background in digital media. He has a terrific understanding of what has been tried, where and how it worked. Janet is a perfect complement. She has a deep understanding of newsroom culture and quickly grasped the people challenges in our reinvention. They both possess wonderful interpersonal skills and communicate a sense of deep interest and shared ownership in our outcomes.

Paul FanlundEditorThe Capital Times
Anthony Novac

When Spreed wanted to demonstrate how its best-of-breed mobile platform could help the media industry own smartphones and tablets, we knew we needed someone who understood the revenue, content, operations and internal needs of the sector. That person is Rusty Coats. He helped us shape our value proposition, messaging and go-to-market strategy – and opened doors previously closed to us. If there is a “Six Degrees” person in the media industry, it’s Rusty.

Anthony NovacCEO & Co-founderSpreed Inc.