Continuous Growth at C2C

With several successful years in business, Coats2Coats has grown from a calculated bet on the future of media to a multifaceted practice with clients from nearly all sectors mapping, funding and pioneering that future.

When Janet left The Tampa Tribune newsroom and I left E.W. Scripps, the newspaper industry was heading into another secular debate about paid content – while startup publishers, public media and foundations were staking claim to parcels in the local media landscape.

We knew we couldn’t fully see the change inside a single newspaper or company. So we took a chance. As Ray Bradbury once said, “Sometimes you have to jump off the cliff and invent your wings on the way down.”

We started in 2010 with a stated focus on a media future that is mobile, participatory and profitable. Working the intersections between legacy media, startups, indie media and foundations. Now the winds of change have helped us soar high enough to see the chasms, new mountains and relief lines of the media landscape.

Our clients have taught us much and our work has taken us from the board rooms of national public media to startup seed accelerators to foundation towers to hyperlocal newsrooms to the campuses of Google and Yahoo!

Despite all the changes in the media landscape, our dedication to helping innovative leaders see around new corners, invent new strategies of curation and sustainability, drive new business models and reinvent tired ones remains the foundation of Coats2Coats.

Like successful media companies, we remain lean and agile. We’re selective about new prospects and fierce about our clients’ success. While we’ve been called “Media’s Fun Couple,” we’re firm when it comes to the hard truths. We don’t commoditize or offshore. We pick our team members carefully based on client need.

And unless it’s Spring Training season, we’re eager to jump on a plane and spend a few days on-site with our clients – because digital media has its limits and still hasn’t entirely replaced the value and dynamics that can come from in-person collaboration.

We’re eager to leap ahead at Coats2Coats, and we’re glad to join you in creating a successful, dynamic and innovative future.


Rusty Coats, President