Looking forward to NABShow

Audience extension, native advertising and ad exchanges and networks – these critical topics are coming together in a session Tuesday, April 8 at the NABShow in Las Vegas.

For the Local Media Consortium, I’m joining Google’s Banks Baker on stage for a session headlined “New Opportunities: Products and Services.”

Also on the panel are Kerry Oslund, vice president of digital media for Schurz Communications, and Chris Rooke, senior vice president for strategy and operations at Nativo. Tom O’Brien, executive vice president, digital media and chief revenue officer for Nexstar Broadcasting Group, is moderating.

The Local Media Consortium (where I serve as Executive Director) is a strategic partnership of leading local media companies whose membership accounts for more than 240 million unique users and 2 billion page views per month — and approaching 14 billion monthly ad impressions. Earlier this year, the Local Media Consortium recently partnered with Google to provide members with Google search and ad-serving technology, as well as the opportunity to leverage Google’s advertising exchange. This will create a marketplace of premium local publishers — including local television station websites.

The April 8 session at the NABShow will provide a key opportunity for local television executives to learn more about the Local Media Consortium and why 200 other broadcast partners are already members.

Looking forward to meeting you at the NABShow.