How to Make Native Advertising More Effective

Although native advertising — the type of advertising that mirrors the content around it — has a long history (in some cases formerly as ‘advertorial’ content), its growth and development in the past five years can’t be ignored. This new white paper from Coats2Coats provides an analysis of the current state of this advertising format, […]

Eleanor Cippel Joins Coats2Coats

Janet and I are very excited to announce Eleanor Cippel is joining the Coats2Coats team as Chief Marketing Officer. Her years of experience in leadership and innovative sales and marketing make her a great addition to Coats2Coats. Eleanor Cippel.Eleanor most recently served as Senior Vice President of Advertising and Marketing and Regional Vice President of […]

Celebrating a work anniversary as a media entrepreneur

Yesterday, my email lit up with messages from associates on LinkedIn, wishing me congratulations on my work anniversary  They were very enthusiastic, the notices were from across my business spectrum, and I was taken totally by surprise. Work anniversary? In my 20 years of working for large media companies, work anniversary dates are clear, concrete demarcations. […]

Helping community publishers thrive

From today’s StreetFightMag.com: “When Block by Block‘s first Community News Summit wrapped up in 2010, participating publishers told organizes that what they needed most was hands-on training — not in how to do better journalism but to succeed in business. Out of that feedback were born two training initiatives — the Summer Camp, funded by the Patterson Foundation, […]

K.I.S.S.: Keep It Sustainable, Simple

When it comes to successful experimentation in resource-strapped public media, there’s a central theme: Dream big, start small. Or, keep it sustainable. And simple. A recent survey on how local public media stations are doing with innovation revealed successes from doing just that with the Localore project from the Association of Independents in Radio and […]

Looking forward to NABShow

Audience extension, native advertising and ad exchanges and networks – these critical topics are coming together in a session Tuesday, April 8 at the NABShow in Las Vegas. For the Local Media Consortium, I’m joining Google’s Banks Baker on stage for a session headlined “New Opportunities: Products and Services.” Also on the panel are Kerry Oslund, vice […]

Coats2Coats work, partners in the news

It’s been a hectic and productive fall already at Coats2Coats. As is often the case, work that we’ve been quietly toiling away on for the last year or more has suddenly started popping up with results all over the place. Here’s a quick roundup of all that popping: Local Media Consortium: On Monday, the Newspaper Consortium, […]

Independent publishers are poised for a business breakthrough

We were deep into the final session at the Community Journalism Executive Training session on Thursday when Teresa Wippel uttered the sentence that summed up this experience: “I’m excited about breaking this thing open!’’ said Teresa. When I first met Teresa in 2010, she was publisher of My Edmonds News, a site serving Edmonds, Wash. […]

Reports from the independent news front: Progress!

I’m in California this week, where we’ve been working with 20 independent news publishers on business sustainability. An inspirational group, they’ve filled me with fresh optimism about the future of journalism. I’m working on a longer post about this event, called Community Journalism Executive Training (CJET), which I’ll share at the first of the week. […]

Online Journalism Awards nominees reflect company we keep at C2C

When nominations for the Online Journalism Awards were announced on Monday, I found a fair amount in common between that list and the work we’ve done at Coats2Coats during the last couple of years. A quick scan of the nominees showed several sites that I’ve gotten to know quite well through our work — all […]