He Said

Rusty Coats About Rusty Coats

Rusty has worked in interactive media for 20 years, driving audience and revenue for such news companies as McClatchy, Media General and E.W. Scripps.

How to Make Native Advertising More Effective

Although native advertising — the type of advertising that mirrors the content around it — has a long history (in some cases formerly as ‘advertorial’ content), its growth and development in the past five years can’t be ignored. This new white paper from Coats2Coats provides an analysis of the current state of this advertising format, […]

Eleanor Cippel Joins Coats2Coats

Janet and I are very excited to announce Eleanor Cippel is joining the Coats2Coats team as Chief Marketing Officer. Her years of experience in leadership and innovative sales and marketing make her a great addition to Coats2Coats. Eleanor Cippel.Eleanor most recently served as Senior Vice President of Advertising and Marketing and Regional Vice President of […]

Celebrating a work anniversary as a media entrepreneur

Yesterday, my email lit up with messages from associates on LinkedIn, wishing me congratulations on my work anniversary  They were very enthusiastic, the notices were from across my business spectrum, and I was taken totally by surprise. Work anniversary? In my 20 years of working for large media companies, work anniversary dates are clear, concrete demarcations. […]

Helping community publishers thrive

From today’s StreetFightMag.com: “When Block by Block‘s first Community News Summit wrapped up in 2010, participating publishers told organizes that what they needed most was hands-on training — not in how to do better journalism but to succeed in business. Out of that feedback were born two training initiatives — the Summer Camp, funded by the Patterson Foundation, […]

Looking forward to NABShow

Audience extension, native advertising and ad exchanges and networks – these critical topics are coming together in a session Tuesday, April 8 at the NABShow in Las Vegas. For the Local Media Consortium, I’m joining Google’s Banks Baker on stage for a session headlined “New Opportunities: Products and Services.” Also on the panel are Kerry Oslund, vice […]

KDMC reports how CJET helps news startups

Placeblogger’s Lisa Williams provided a great preview of the New Jersey CJET (Community Journalism Executive Training) program that took place May 16-18 at Montclair State. We’ll have a post detailing our work there shortly with our great coaches and the entrepreneurial publishers knitting the New Jersey news ecosystem, but wanted to post this first. CJET […]

Next reduction in newspaper frequency will be with a whimper, not a bang

When word leaked in May 2012 that Advance Communications planned to reduce home delivery frequency of several of its newspapers – including the New Orleans Times-Picayune – from seven to three days, it caused a large, ongoing explosion in the community and the media industry. Community leaders reacted passionately, following the stages of grief. They […]

Media: Are you an owner, streamer or a tweener?

At last week’s gathering of Knight News Challenge winners, an intense debate broke out over the future of media. Yes, it was in a bar. No, it was not about the future of news, or the sustainability of particular platforms. It wasn’t even about innovating new platforms – although this round’s winners, focused on mobile, […]

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