Has spent her career applying digital media to products in industries ranging from Broadway to finance to journalism. A Northwestern University grad, Nicole has managed the online brands for shows like Les Misérables and The Phantom of the Opera, worked on web development, ticketing and calendar conversion and ad network development with clients such as the Boston Symphony Orchestra and Lincoln Center and tackled online tools and branding for companies like the New Yorker and Goldman Sachs.
On the ad agency side, she oversaw national digital campaigns and one-to-one marketing products for AT&T. She has managed web, print, outdoor and on-air production for TV and radio stations, hotels and real-estate developments.
Her 6 years on the business side of the non-profit start-up St. Louis Beacon have given her a front row seat for the transformation happening in local information and the opportunity that digital platforms bring.
Nicole consults independently with individuals, organizations and brands on communication strategy, content development and the general navigation of digital waters.