About Coats2Coats

We blend deep journalism experience, revenue-building expertise, executive vision and grassroots leadership. We have a passion for helping organizations navigate through disruptive change and transformation – from vision to implementation.

Each member of our team brings unique strengths to the party, including product development, organizational alignment, personnel training and expense control. Our greatest asset is our ability to listen, synthesize disparate views, analyze relevant data and return a cohesive strategy for success.

And if it’s not in our wheelhouse, we’ll tell you quickly. So that’s a plus.

Meet The Team


Rusty Coats - Founder and President

Rusty Coats

Has been building building digital media products and driving new revenue and audience for 20 years, leading strategy thinking at McClatchy, Media General, E.W. Scripps. Among his other clients, Rusty is Executive Director of the Newspaper Consortium/Yahoo! Partnership, which drives tens of millions of digital dollars for hundreds of newspapers across the nation.
Read Rusty’s Latest Blog Posts | Bio | Rusty on Facebook | Twitter | LinkedIn


Janet Coats - Chief Executive Officer

Janet Coats

Has been a journalist and newsroom change leader for 25 years, directing newsrooms in metro markets and consulting with community papers around the United States. She has focused on creating cultures emphasizing journalism as a dialogue and has explored business models based on community engagement.
Read Janet’s Latest Blog Posts | Bio | Janet on Facebook | Twitter | LinkedIn